CW33 is the CW Network affiliate in Dallas/Fort Worth, owned by Nexstar Broadcasting. In 2016 I was hired to lead and revitalize the station’s digital department and footprint. During the following years, I directed the digital efforts for both the newsroom and creative services. As the department head for all digital operations, I led the overall content, social, and digital marketing strategy for the station and managed all paid social media campaigns.
I’ve been involved in station rebranding and the launch of several shows, most recently Morning After with Ron Corning and Jenny Anchondo.