In 2020 CW33 and UNICEF USA joined together for a market-exclusive partnership. This launched as a digital content initiative that allowed us to tell unique stories and bring the work of UNICEF USA to the local level. The partnership was yet another way for CW33 to solidify its brand as a community-centered television station with a focus on doing good in the local community.

I worked with our UNICEF partner to identify relevant issues and stories and create content for the CW33 digital platforms.